Tuesday, 31 July 2012

Famous pants


Celebrity bras get all the attention, don’t they? They’re always popping out from nowhere to grab the limelight, with the celebrity owner apparently powerless to stop them, and baffling us with phrases such as ‘wardrobe malfunction’ by way of explanation. Judy Finnigan’s bra was so big and white and lacy it simply had to have its moment in the spotlight at the National Television Awards. While Madonna and her vast and exotic underwear collection have a history of combining forces to ensure maximum publicity for both the garment and the woman.

But don’t celebrity pants want to have their moment to shine too? Of course they do, and they invariably grab those fleeting moments with such panache that they can’t help but steal the show. And the merest hint of fabric is enough. The winning combination of a celebrity getting out of a car and wearing a short skirt is the optimum time for any self-respecting pair of pants to dazzle its audience, especially if the celebrity owner happens to have a penchant for publicity. Jordan’s and Britney’s knickers (amongst others), we salute you.   

But it’s not just those girly knickers and thongs that have all the fun, oh no. Manly boxers and briefs are getting in on the act too, and they’re getting cunning. Footballer Nicklas Bendtner’s pants’ audacious display in the middle of an international football match managed to reach a global audience of millions by masquerading as an advertising stunt. 



But the most respect has to go to rugby star Ben Cohen’s pants, which have taken centre stage in a charity fundraising campaign. Ben’s pants, having got a taste of fame during a more traditional advertising campaign, decided to take it one step further and front the world’s first foundation dedicated to anti-bullying, the Ben Cohen StandUp Foundation. So pants really CAN make the world a better place.



And remember, celebrity or not, show your pants some love this September and let them hang out proudly at Pants in the Park.  

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